Marketing a Law Firm in 2017

Marketing a Law Firm in 2017


According to these lawyers one major challenge that new law firms face is establishing themselves in the industry and attracting clients to the firm. This is why one needs to enlist the expertise of a marketing expert who is able to carry out elaborate law firm marketing fast start so that the firm becomes firmly rooted and operational. The following are some of the ways that a marketing expert is able to help the law firm attain its goals within the marketing plan.

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One of the things that a marketing expert does is to come up with marketing strategies that will help the company scale to greater heights. The first strategy is ensuring the attorney has an elaborate network of people and this might include relatives, friends and business associates who are notified that one is running a practice. They need to be informed about the legal practice as well as how they can benefit from the services. To see more from Scott and Smith Click here.

The marketing expert also puts intro great consideration the use of mass media in promoting and publicizing the practice. They do this bearing in mind that editors from the local dailies are always in search for experts who can proffer advice or opinion on typical issues. Much like these professional Lynnwood Personal Injury Lawyers

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Other means that are used in getting publicity is the use of press releases and other media kits. The press releases are sent to local newspapers through email. The kits include contacts for the practice and also for home. It should never come as a disappointment if the press release fails to break through the clutter because the editor will always save the contact information for future reference.

Since being in the legal field mostly involves specializing in one area, the marketing expert is able to do thorough research on the niche so as to identify the most appropriate people who will have an interest in the services of the company. The research entails looking in depth and finding out what the interests of the consumers are. This helps in identifying their needs so that the company can get to know what services the community needs most.


The best way to get in front of the target market is by writing articles to trade magazines that are related to the niche. Trade magazines always look out for good content from writers and the good thing is that they are always willing to include a byline, the name and also the contact information of the company. This is one strategy that may not produce immediate results but the frequency with which one write articles will ensure that the readers have the name of the law firm stick on their minds.

Other creative strategies that are included in the marketing plan is the embracing of corporate social responsibility where the attorney can offer free legal advice to charitable organizations. It can also be in the form of being part of the board members and this helps in elevating the profile of the practice quite significantly. This involvement does not only benefit the organization but the practice also gains great reputation.

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